About me
I'm Richard Kerr-Phillips
I'm an evidence-led coach who still competes. I've spent twelve years coaching people — from their very first session to the international stage — and I bring the same method to everyone I work with: understand the person, build an intelligent plan, and adjust it as they progress.
Background
Study, sport and twelve years of coaching
My coaching is grounded in both study and sport. I hold an MSc in Sports, Exercise and Human Performance from the University of Münster, and a BCom from the University of Auckland. Over twelve years I've coached beginners, weight-loss clients and competitive lifters. Strength training plays a central role in how I coach weight loss, alongside practical nutrition guidance and sustainable habits.
I also build the tools I coach with. I developed GoodLift, the app I use to deliver your programme, track your training and make adjustments — so the coaching stays personal and organised week to week.
Still competing
I practise what I coach
I'm a two-time IPF World Bench Press competitor for New Zealand, a Commonwealth silver medallist, and in 2025 I took bronze at the Asia–Africa–Pacific Championships and first at the Oceania Championships. Competing keeps my coaching current and honest.
A little more
Patience is part of the method
Away from the gym, I once spent six months on a silent Buddhist retreat. I won't make too much of it here — but the patience and attention it taught me shape how I coach: steady progress, close attention to the person in front of me, and no rush to chase a number at the expense of doing things properly.
Want me in your corner?
Tell me about your goals and training history. I review every application personally to make sure I'm the right coach for you.
Currently accepting a limited number of new online coaching clients.